Why keeping your colours consistent is essential in branding

 

Think of the blue on Facebook’s logo– it’s not just any blue. It’s a specific blue that you, I and everyone else remember when we think of their brand.

Your brand is recognisable

Colour is an essential way to identify and differentiate your company and products in this busy world. From the yellow arches of McDonalds to the red of the BBC website header. If you need further convincing, have a look at this fascinating article from Visual News which swaps the key colours of global brands with each other.

Your brand is unique

Your brand is totally unique to your company. It’s a precious entity that takes time, effort, resources and money to create. Therefore, in order to be maintained and protected every time you use it, it needs to be presented in the best possible, and most accurate, way.

It’s vital that colour remains consistent across all your branding mechanisms; online promotion, staff clothing, promotional gifts, event merchandise, flags and banners, and print adverts. People need to see, feel, identify and remember your brand. It helps engagement (and, ultimately sales).

Your brand is precious

Such a fine, detailed process is best left in the in the hands of experts; people who know what they are doing and really care about the outcome. Otherwise, imagine spending a significant portion of your marketing budget on goods to only find the colour is poorly rendered and unrecognisable.

Your brand should be consistent

That’s why one of the most common questions we get asked by clients is “do you provide Pantone-matching on your products?” The answer is yes, and what’s more, it’s not as expensive as you might think.

Our team are experts in accurately matching your brand colours to the endless range of dyes in t-shirts or the pigments in the plastic or ceramics that create a corporate item.

For example, we’ve provided the exact pink Pantone colour of Vitality’s logo in the silk thread that creates its branded corporate neck-ties. We’ve sourced the exact green on the thread and dyes that are used to create the children’s shoe laces and whistle straps for Old Mutual’s Kid’s First rugby campaign. We pride ourselves on our attention to detail. Plus, it’s worth knowing that it’s not necessarily the case that you need to order large quantities for this service either.

Just ask us to talk you through the process; you may be pleasantly surprised.

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