SPOTLIGHT

The Chosen

The Brief

The Chosen is a TV show that brings Jesus’ ministry to life. The show has quickly become one of the most popular pieces of media with Christian TV and has broken its way into more secular streaming platforms such as Netflix and Amazon Prime.

Toward the end of 2023, KOVA PR got in contact with an exciting opportunity for us to help them create an online merchandise store for The Chosen to reach their UK audience. They wanted to use our expertise within the UK merchandise scene to help create a line of products that worked for the UK demographic.

As conversations went on, KOVA PR asked if we wanted to sell the merch at the premiere for season 4 of the TV show in Leicester Square in January 2024. It was safe to say that this was such an exciting opportunity for the Envista team. We got to work straight away in coming up with ideas of how this might work.

Design and Proofing Process

The next steps for us as a team was to create products that fit to the UK merchandise trends. With experience within this sector, we got to work on the design process for the online store and product line.

As part of the design process, we created a range of visual mock-ups for the team at KOVA and The Chosen to approve. After a reviewal process, we had come up with some products that suited both the market and The Chosen’s needs.

Website and Marketing

Each website needs to be unique to the client we are working with. Since the team at KOVA asked us to create a website on behalf of ‘The Chosen’, we began to work closely with the team to ensure that we were creating something suitable for their brand. We always want to ensure that we are using our creativity for the benefit of our clients, keeping their brands identity at the heart of everything we create.

Staying strict to branding guidelines, and once ‘The Chosen’ were happy with the design, we created the store and populated it with the new products – still hot off the press.

To help give the fans excitement over the new merchandise, the team at KOVA asked us to action a discount on the store for the duration of the premiere and a few hours beyond. This would later be announced on social media and at the event itself to help push people to purchase on the store.

Wireframe

Final Website

The Event

In the week running up to the event, the team got together to test the set-up in our office to ensure that we hadn’t missed anything out. With a few tweaks here and there, trying a few variations of laying out the products, we were ready to head to the big event.

We packed everything into the back of a van and headed straight for the premiere.

Upon arriving at Leicester Square, we brought our whole set-up into the cinema and built the store ready for selling. During the premiere, a few of our team got to walk the red carpet which was such a perk of being at a high-profile event. A couple of us were tasked with walking up and down the carpet to hand out branded freebies to the fans to help get the Chosen’s brand in view and keep fans happy.

Walking into the cinema, the store was strategically placed so that everyone walking into the screen could see what merch was being sold before heading into the premiere. It was safe to say that the store being set up ahead of time helped to generate hype for the selling after the screening.

Once the screening was over, we opened the store ready for selling. We only had around 40 minutes of selling time so we made sure we made every minute count. When selling in person you always have to be adaptable as you never really know what might happen next. It’s safe to say that events like this really test your team player skills!

We were really happy with the sales that were generated from the in-person store and it was apparent that the event helped to show that ‘The Chosen’ has a great range of merch available for the UK market.

Just as quickly as the selling started – it was time for the event to be over. We absolutely loved the buzz that was around the store and all the different conversations that we had. We really enjoy being face-to-face with our clients and it was so great to be at the event as a team.

Hats off to KOVA for putting on such an awesome event – we are still honoured to have been a part of it.

Post Event

Every time we do something like this, we look at ways in which we can improve in the future. It is important for us as a business to always be adaptable and strive for the best for our customers.

This event in particular, we realised that we should have opened the store before the screening of the show to maximise our selling time. Although the sales went really well – we think that this could have helped to produce more revenue.

One perk that we have noticed off the back of the premiere is that the store has been used a lot more and the stock has been moving much better than before.

All in all, we are chuffed that KOVA has used us in their partnership with ‘The Chosen’ and are excited to see what this will look like moving forward. Thank you to everyone who was involved and to all the team who worked so hard to help all of this happen.

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Email us

If you prefer to email us directly, then get in touch and one of our team will get back to you as quickly as possible.

Email hello@envista.co.uk

Call us

Speaking directly to one our team will streamline your enquiry and enable our team to give you a more accurate quote.

Phone (+44) 01202 716100

Request a Quote

Get an accurate quote by completing the form below and one of our friendly team will get back to you as quickly as possible.

Request a Quote

Email us

If you prefer to email us directly, then get in touch and one of our team will get back to you as quickly as possible.

Email hello@envista.co.uk

Request a Quote

Everyone has different requirements, timeframes and needs and so every quote is created from scratch in order that you get the best quality and value for money.